Daniel Shain

I

I've been writing about technology for 15 years, and building content programs in B2B tech for over a decade. I translate complex ideas into writing that earns trust and gets discovered. My work spans startups and large enterprises, and I've designed content for technical, business, and mainstream audiences. Across developer tools, enterprise software, and agentic AI, I've built successful editorial programs for companies like Camunda, Applitools, and Progress Software.

I've always been half techie, half writer, and being able to understand—and report on—the data that drives strategy is a critical part of my programs. These days, with AI, I don't just operate a tech stack, but also build my own tools, designing agentic systems that do real work and get smarter over time.

600% YoY AI-sourced traffic growth at Camunda
60% Organic growth in 6 months at Applitools
140%+ Monthly traffic increase at Progress Software

Portfolio

Spanning AI thought leadership, enterprise case studies, developer tutorials, and educational SEO, written for technical, business, and mainstream audiences.

Going from Hype to Impact

Going from Hype to Impact: Lessons Learned while Making Agentic Orchestration Work

View Article
Playwright vs Selenium

Playwright vs Selenium: What are the Main Differences and Which is Better?

View Article
NatWest: Reinventing Fraud Detection with AI

Reinventing Fraud Detection: NatWest's Journey to Operationalize AI with Camunda

View Article
Orchestration vs Automation

Orchestration vs Automation: Differences and Use Cases

View Article
Reflections on the Gartner IT Symposium

Reflections on the Gartner IT Symposium in Barcelona

View Article
UI Testing Guide

UI Testing: A Getting Started Guide and Checklist

View Article
Benefits of Microservices

Top Advantages and Disadvantages of Microservices

View Article

Let's connect

Open to content marketing and strategy roles in B2B tech, with a focus on SEO, GEO, thought leadership, AI-driven automation, and editorial programs.